New Product Development and planning

A new exercise to think about. Why are we doing new product? is it driven by opportunity or driven by passion . All these will determine the development and executions of the new product launching.

Recently i have a new project to work on. Marketing a new website for shopping/women. This is a very complex product development to work on . The founders started the website out of common interest and so the project is driven by passion but i think it have to be driven by both opportunity and passion. Only with opportunity then the product(website) will grow tremendously. Passion is the starting point here.So my job now is to look for opportunity in the product itself.

We always talk about niche marketing. Alot of success stories on passion driven individual,but there are  many more not so successful examples ,just that nobody likes to talk about their failure. I mean in theory ,niche marketing do work at the start,but seeking opportunity is the key to success allowing growth.

First cut, how do we seek opportunity in the new founded product.We need to make sure that everyone loves it, love what we are doing.It will make things easier in seeking opportunity. How we going to do it? we target the niche,easier to fall in love with. But how do we grow faster ? we need more people to love us ! by seeking opportunity and development , alway perfecting our product.So where is niche now if we are catering for more mass crowd..It starts  with the influencer,which for this case is the media..

We need to win the hearts of the media company.By innovating the product! how beauty is our products! or something more controversial..so define your strength in the product,package it well and opportunity will comes eventually..

To be continued...